Whether you want everything off your plate, or you're just looking for some added support, let's chat about how we can make your content work harder for you.

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I’m the person taking content off the mom mental load list. I started The Afternoon Cup Studio to serve you; a mom in the trenches of motherhood and business. After realizing that my clients were working way too hard to come up with marketing content for their offers, I connected the dots to create content ecosystems that allow you to effortlessly serve your community without running on a content hamster wheel.

Your new content strategist

HEY, I'm Rachel

Great question! My goal is to simplify your content creation so you can focus on running your business. During onboarding, you’ll spend about 1-2 hours completing the initial questionnaire and our strategy call. After that, I take care of the heavy lifting—delivering your content, managing the plan, and keeping things running smoothly.

If your strategy includes video content (like Reels or YouTube Shorts), I’ll provide detailed outlines and talking points to make filming quick and easy. Plan to spend about 1-2 hours per month recording short videos that I’ll repurpose into other formats, maximizing their reach and impact. You'll only need to review and approve drafts or provide input on strategic decisions, which typically takes no more than an hour a week

How much time do I need to dedicate to this process?

Connected content is all about creating a seamless flow between your platforms and pieces of content. For example, a blog post can be repurposed into Instagram posts, Pinterest pins, and a newsletter, all tying back to your main goals. By connecting your content, you ensure your audience sees a consistent message, no matter where they engage with your brand, making your marketing more efficient and impactful.

What do you mean by connected content?

A content ecosystem is a strategic framework that organizes and connects all your content in a cohesive way. It ensures your blog posts, social media updates, newsletters, and other marketing efforts work together to amplify your brand message, engage your audience, and drive business growth. Think of it as the "big picture" for your content, where every piece serves a purpose and contributes to your goals.

What is a content ecosystem?

Juicy FAQs

let's get started

Together we’ll simplify and streamline your content strategy with our signature content ecosystem; taking the guesswork out of what to post and when. We’ll help you create consistent, impactful messaging that resonates with your audience while giving you back time - in your business and with your family.

Take the guess-work out of what to post and when

Get content creation off your to-do list-for good.

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Our mission: To create content ecosystems for business mamas that stand up to changing trends and sick kids, so you can live life away from your phone and still have a business that works hard for you.

The Afternoon Cup Studio